Privacy policy
Privacy Policy
Last updated: June 18, 2026
PrimeFit Gear operates the website https://primefitgear.us and related online store services. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, create or access a customer account, place an order, contact us, subscribe to marketing, interact with our store, or use any of our services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
If you have any questions about this Privacy Policy or your personal information, you can contact us at support@primefitgear.us.
- Personal Information We Collect
Depending on how you interact with PrimeFit Gear, we may collect the following types of personal information:
Contact information, such as your name, email address, phone number, billing address, shipping address, and customer support details.
Order and transaction information, such as products purchased, order number, payment status, delivery details, returns, cancellations, refunds, and order history.
Account information, such as customer account login details, preferences, saved addresses, authentication method, and account activity.
Payment-related information, such as payment method details, billing information, transaction confirmation, and fraud-prevention information. Payment information is processed by secure third-party payment providers and Shopify. We do not store full credit card numbers on our own systems.
Device and usage information, such as IP address, browser type, device type, operating system, pages visited, products viewed, cart activity, referral source, session activity, and interactions with our website.
Marketing and communication information, such as email subscription status, marketing preferences, responses to campaigns, abandoned cart activity, product interest, and customer support communications.
Review and user-generated content information, such as product reviews, ratings, comments, photos, or other content you choose to submit.
- How We Collect Personal Information
We may collect personal information directly from you when you place an order, create an account, contact support, subscribe to marketing, submit a form, request a return, or otherwise interact with PrimeFit Gear.
We may collect information automatically through cookies, pixels, tags, analytics tools, advertising technologies, and similar tracking technologies when you browse our website or interact with our services.
We may also receive information from service providers, fulfillment partners, payment processors, marketing platforms, analytics providers, advertising partners, social media platforms, login providers, review apps, fraud-prevention tools, and other third parties that support our store operations.
- How We Use Personal Information
We use personal information to operate, manage, improve, and protect PrimeFit Gear.
This may include using personal information to:
Process and fulfill orders.
Confirm payments and prevent fraud.
Provide order updates and customer support.
Manage customer accounts.
Process returns, cancellations, refunds, exchanges, and store credit.
Arrange shipping, delivery, and fulfillment.
Improve our website, products, customer experience, and store performance.
Personalize product recommendations, offers, and shopping experiences.
Send transactional emails related to orders, accounts, returns, refunds, or support.
Send marketing emails or promotional communications when permitted.
Measure advertising performance.
Run analytics and reporting.
Protect our website, customers, business, systems, and payment processes.
Comply with legal, tax, regulatory, operational, and security obligations.
- Customer Accounts and Sign-In Services
PrimeFit Gear may offer customer account features that allow customers to access order history, account details, store credit, returns, or other account-related services.
If you use customer account features or third-party sign-in methods, such as Google Sign-In or other login integrations that may be added in the future, we may receive limited account information necessary to authenticate your account and provide access to our services.
We use this information only as needed to operate customer accounts, improve account security, and provide a better shopping experience.
- Cookies, Analytics, and Tracking Technologies
PrimeFit Gear may use cookies, pixels, tags, web beacons, and similar technologies to operate the website, remember preferences, analyze traffic, improve performance, personalize content, measure advertising, and support marketing campaigns.
These technologies may collect information about your device, browser, IP address, browsing behavior, products viewed, cart activity, purchases, and interactions with our store.
We may use tools and platforms such as Shopify, Google Analytics, Google Ads, Meta/Facebook, TikTok, Pinterest, Klaviyo, Shopify Email, and other advertising, analytics, or marketing services.
Depending on your location, you may have the right to manage cookie preferences, opt out of certain tracking, or limit the use of your personal information for targeted advertising.
- Marketing Communications
If you subscribe to our marketing emails or otherwise provide consent where required, we may send promotional emails, product updates, offers, educational content, and other marketing communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at support@primefitgear.us.
Even if you unsubscribe from marketing communications, we may still send non-promotional messages related to your orders, account, returns, refunds, security, customer support, or legal notices.
- How We Share Personal Information
We may share personal information with trusted third parties that help us operate PrimeFit Gear.
These may include:
Shopify, which hosts and powers our online store.
Payment processors and fraud-prevention providers.
Shipping, fulfillment, and logistics providers.
Customer support and communication tools.
Email marketing and automation platforms.
Analytics and advertising platforms.
Review, form, chat, and customer experience apps.
Professional advisors, service providers, and technology vendors.
Government authorities, regulators, courts, or law enforcement when required by law.
Business successors in the event of a merger, acquisition, restructuring, sale, or transfer of business assets.
We do not sell customer personal information for direct cash payment. However, certain privacy laws may define some advertising, analytics, or tracking activities as “sharing,” “selling,” or “targeted advertising.” Where applicable, customers may have the right to opt out of those uses.
- Shopify and Third-Party Platforms
PrimeFit Gear is powered by Shopify. Shopify may collect and process personal information to provide store infrastructure, checkout, payment processing, fraud prevention, analytics, customer accounts, and other ecommerce services.
Information submitted through our store may be processed by Shopify and by third-party service providers that help us provide our services.
Third-party providers may process information according to their own privacy policies and legal obligations. We recommend reviewing the privacy policies of any third-party services you interact with.
- International Data Transfers
PrimeFit Gear operates online and may use service providers located in different countries. Your personal information may be transferred, stored, or processed outside your country, state, or region of residence.
When we or our service providers transfer personal information internationally, we rely on appropriate legal, contractual, operational, or security measures as required by applicable law.
- Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no website, internet transmission, payment system, or electronic storage method is completely secure. Customers should avoid sending sensitive or confidential information through insecure channels.
You are responsible for keeping your customer account credentials secure and for not sharing your login information with others.
- Data Retention
We retain personal information for as long as necessary to operate our business, provide services, fulfill orders, maintain customer accounts, comply with legal and tax obligations, prevent fraud, resolve disputes, enforce agreements, and support legitimate business needs.
Retention periods may vary depending on the type of information, legal requirements, operational needs, and customer interactions.
- Children’s Privacy
PrimeFit Gear is not intended for children. We do not knowingly collect personal information from children under the age required by applicable law.
If you believe a child has provided personal information to us, please contact us at support@primefitgear.us so we can review and take appropriate action.
- Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include:
The right to access or know what personal information we collect.
The right to request correction of inaccurate personal information.
The right to request deletion of personal information.
The right to request a copy of your personal information.
The right to opt out of certain uses of personal information for targeted advertising, sale, or sharing as defined by applicable law.
The right to withdraw consent where processing is based on consent.
The right to appeal a privacy request decision where applicable.
The right to not be discriminated against for exercising privacy rights.
These rights are not absolute and may depend on your location, applicable law, identity verification, and legal exceptions.
To exercise privacy rights, contact us at support@primefitgear.us.
- U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights regarding access, deletion, correction, portability, targeted advertising, sale, sharing, profiling, and sensitive personal information.
Where required, PrimeFit Gear will respond to verified privacy requests in accordance with applicable state privacy laws.
If your browser or device sends a legally recognized opt-out preference signal, such as Global Privacy Control, we will treat it according to applicable legal requirements and available technical capabilities.
- European Economic Area, United Kingdom, and International Privacy Rights
If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar privacy laws, you may have rights related to access, correction, deletion, restriction, objection, portability, consent withdrawal, and complaints to a data protection authority.
When applicable, we process personal information based on legal bases such as performance of a contract, legitimate interests, consent, compliance with legal obligations, and protection of our business and customers.
- Returns, Refunds, and Customer Support Data
When you request a return, cancellation, refund, exchange, store credit, or customer support assistance, we may collect and process information needed to review and resolve your request.
This may include your name, order number, email address, product details, photos or videos of the item, reason for the request, shipping information, support messages, and refund status.
This information is used to evaluate your request, prevent fraud, improve service quality, and comply with operational and legal requirements.
- Product Reviews and User Content
If you submit a product review, rating, comment, image, or other user-generated content, we may display that content publicly on our website or use it to improve our products and services.
Do not include sensitive personal information in public reviews or comments.
- Third-Party Links
Our website may contain links to third-party websites, platforms, social media pages, payment providers, or other online services.
We are not responsible for the privacy practices, security, accuracy, or content of third-party websites or services. You should review their privacy policies before providing personal information.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, technical, or business changes.
When we update this Privacy Policy, we will revise the “Last updated” date. Continued use of our website or services after changes are posted means you acknowledge the updated policy.
- Contact Us
For questions about this Privacy Policy, your personal information, privacy rights, or data practices, contact us at:
PrimeFit Gear
Website: https://primefitgear.us
Email: support@primefitgear.us
Location: Vásquez de Coronado, Patalillo, San José, 11104, Costa Rica